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Illustration of an accessible ebook on a tablet with an ear and sound waves for text-to-speech, a magnifying glass enlarging text, and a braille display

How to Make an Accessible Ebook: What to Fix in the EPUB Package

By Jason Pearce
on July 13, 2026

A practical guide to making an accessible ebook: heading structure, alt text, tables, navigation, and EPUB accessibility metadata, with simple HTML examples.

Exploded diagram of a book trailer video frame separated into layers of footage, images, and music, illustrating book trailer ownership

Who Owns Your Book Trailer, and Where Are You Allowed to Use It?

By Jason Pearce
on July 13, 2026

Who owns a commissioned book trailer, what the licences on its footage and music allow, and what to confirm before you pay for one.

Open book showing a bibliography in a book on the right-hand page, with hanging indent entries beside plain paragraphs

How to Format a Reference List or Bibliography in Your Book

By Jason Pearce
on July 11, 2026

Where the bibliography goes in your book, how to alphabetize and indent the entries, and what details each source type needs.

Face-out book displayed on a bookstore shelf, illustrating how to get a self-published book into bookstores

How to Get Your Self-Published Book Into Bookstores

By Jason Pearce
on July 10, 2026

What it really takes to get a self-published book into bookstores: wholesale distribution, a 55% discount, returnable status, and a direct pitch.

Hardcover vs paperback: a cream paperback and a navy hardcover standing side by side, showing the rigid board overhang

Hardcover vs Paperback: What’s the Difference for Indie Authors?

By Jason Pearce
on July 9, 2026

What actually changes between a hardcover and a paperback edition: printing cost, trim sizes, the 75-page floor, a rebuilt cover file, and a second...

Illustration of a video player with a play button linked by a dotted timeline to a book, showing when to release your book trailer

Should You Release Your Book Trailer Before or After Launch?

By Jason Pearce
on July 8, 2026

When to release your book trailer: before launch to support pre-orders, after launch with a new call to action, and how early to commission...

Book trailer vs video ad: a film clapperboard on the left representing a storytelling trailer and a smartphone with a rising graph on the right representing a paid video ad

Book Trailer vs Video Ad: What’s the Difference?

By Jason Pearce
on July 7, 2026

How a book trailer and a video ad differ in purpose, length, cost, and how you measure success, plus when to use each.

Illustration of three rounds of editing: a self-edited manuscript stack, a copy-edited page with red pen marks, and a proofread of the finished book

How Many Rounds of Editing Does a Book Really Need?

By Jason Pearce
on July 6, 2026

Most self-published books need fewer editing rounds than the standard advice suggests; here is the honest baseline and how to spend a limited budget.

Smartphone on a tripod playing a book trailer beside a hardcover book, illustrating whether book trailers sell books

Do Book Trailers Actually Help Sell Books? An Honest Look

By Jason Pearce
on July 5, 2026

Book trailers rarely drive direct sales, but the right trailer still earns its place in an author’s marketing. Here is what the evidence shows.

Illustration of an edited manuscript page with an unbroken amber ribbon flowing through the text, showing that editing should not change your voice

Will Editing Change Your Voice or Writing Style? What to Expect

By Jason Pearce
on July 4, 2026

Professional editing should not change your voice. Here is what each editing level touches, how style sheets and track changes keep you in control,...